Tuesday, 8 November 2016

Research - Different_film_institutions_Logo


Universal studios:
Universal studios have a very iconic logo that shows the Earth glowing with the word universal going across it. The logo has always been like this since it was first in created in April 30, 1912, California, United States, but has been updated from a timeless look of being black and white to the logo it has today, connoting to the audience how the studio has evolved and changed over the years. The logo has also been altered with certain films, like for the 1994 “The Flintstones” to make it look more like the film showing that how the company don’t mind not taking themselves seriously, making the logo more relatable with the audience. The logo which is an image of the globe connotes to the audience that the film institution is a globe institution, and is available worldwide and it’s for the whole world enjoyment when it comes to what type of films they finance, even thought it was created in America.  The high quality graphics on the logo shows that Universal is a company of quality and highly professional film company.
DreamWorks:
DreamWorks which is a US film institution has a very popular and iconic logo. Firstly the main image of the logo is a man sitting on the moon and he is fishing, this gives off the idea to the audience that the film that they are going to watch have the possible for anything to happen. Also underneath the main image it says “DreamWorks”, which also gives off the idea that the film the audience is about to watch is going to put them into their own little world. The colour scheme is also in black and white/ are a darker scheme, this is to show how the films the audience is about to watch are timeless as DreamWorks has created many popular animated films over the years which is how they’ve become as popular as a film institution. Such as the Shrek franchise, How to train a dragon and also Kung Fu Panda.

Columbia Pictures:
This US film institution, Columbia Pictures is a very iconic logo as it is an image of a woman holding a light which represents the spotlight of the film and also the woman is standing on a type of stage which also represents the film industry, this could also connote to the audience of the State of Liberty as it has a close resemblance to the Statue, a very ionic symbol to the people of America and is one of the first thing people would think of when thinking of New York/The USA, making it recognisable to most people around the world. This image would connote to the audience the level of quality of the film they are about to watch.
20th Century Fox:
20th Century Fox is an American film company and is one of the biggest in the world. It has made some of the highest budget films in history, including the likes of Avatar and Ice Ace. The logo is a large, statue-like structure of the company name that is gold with strobe lights around it. The gold in the logo symbolises the wealth of the company as well as emphasising the quality of the brand and its products. The lights connote how the company is looking for new stars, as they are pointing at the sky shining the way for someone new to appear.
 


No comments:

Post a Comment